Why would you want to register on a website?

Today, I received a call from a potential buyer, who seemed irritated ( I'm not sure that the right word, maybe frustrated is a better word )that they had to sign in to view more information on a web site.

I explained to the buyer they could go on to Realtor.com, which is owned by Homestore and has a license to use our name. Unfortunately, the information is generally out of date, painfully slow because of all the ads, and doesn't let you know if the home is under contract or contingent on a sale or close. I told the buyer they could use another site to view a sampling of a company's agents listing, but if you want to view all listings of various companies, you are required to register which was set by the National Association of Realtors rules.

The system I was thinking about is an IDX, Internet Data Exchange, which has an opt in or opt out feature for the various brokerages. The listings usually have in very small print, "Compliments of another company". The "Other Company" has opted into the exchange, hoping that traffic will come their way with the exposure. About 85% - 90% of all the listings in the multiple listing service are in the local IDX systems.

The second option is a VOW (virtual office website) or a direct MLS connection by the Realtor. These solutions require a sign in and password. These are the ultimate in home information, but just like coming into my office and giving me your criteria, I'm going to have to get some information about you and your needs. The National Association of Realtors have set a national policy that vows or mls connections require a registration (your name, phone number and email address at the very least).

It's not a matter of you giving up your anonymity.I see registration is empowering you with information to make good choices. The payoff for the Realtors is that we hope you grow comfortable with us and our services, that over some time, you will choose us to be the "right" REALTOR to help you with the process. I'm happy to report that the buyer decided to try out this exchange of information that I may have and therefore they can contact me with questions or signs they see on the street and why it may not have showed up in their search. And as I told them, they can unsubscribe any time they want if the system doesn't work for them.