Selecting a listing agent

The newspaper's tell you to interview 3 REALTORS to represent you in a real estate sale. Alot of people think the Buyer Agents the most important person in a transaction, but the Listing Agent is your representative and your marketing agent and this is the most important decision you will make for the entire transaction. The decision of which agent and which price though should be separate decisions.

#1 mistake made by sellers is the hire the agent who told them the highest recommended asking price. Often this results in an improperly priced home by the least qualified agent to achieve that price. I'm not suggesting to take the lowest agent either. Rather look at the facts of the homes you think are most comparable and the most recent the sale as well as the competition, and then figure which agent has the tools and knowledge in the market to promote your home to buyers. The better agents know that selling your house is not selling the siding, brick and the mortar, but we are selling a lifestyle ~ a home.

Choose your agent based on qualifications, performance and reputation. While buyers are advised to choose homes based on location, location, and location; sellers should hire agents based on their reputation, reputation and reputation.